If you have a business, but without online presence then you are as good as nonexistent in the business. These days, it is essential to create your presence on the web so that people know about your business and send you an inquiry. How can you create your presence online?
Those who are doing business in Australia have an excellent platform known as Bleen.com.au, where one can enlist their business so that whenever anyone tries to search for any supplier that resembles your business, then your business name will appear in the results of the search list.
What are these local business listings?
You can always visit website of a local business listings in your area, and by searching any business that you are looking for you will get the online profile of many such companies that will mention a business name, their address, and phone number, along with many other key details that may be of your interest.
You can also find such listings on any local business directories, various social media platforms, websites, apps, and most end-users try to discover nearby businesses of their interest.
Such listing can also play a big role in your SEO results. This way it can increase your business ranking and make your business more visible online. If you can persuasively describe your business on this platform then you can attract many customers.
What Google will Look for while going through local business listings?
Google will try to rank its local results just by checking the following areas:
1. Relevance
The term relevance will refer to how best the results of the search reflect the query of various users. So, if you take a little time and complete your profiles appropriately in the local listing, it can help Google to match better to your business with the right kind of audience.
2. Distance
Also, Google considers proximity while deciding the local rankings. If any user does not specify any exact location, then Google will use its existing data about any business to “guess” about the business location on their map.
3. Prominence
This is where citations will start entering into the mix. As per Google, prominence will mean how “well-known” that particular business is. The presence of more entries on various reputable directories will help to improve your rankings.
However, the effects will be even more pronounced on their directories having a local review feature.
Key elements of any local business listing
Each listing will ask for the following information that is mentioned in alphabetical order. For your best interest, you must provide your information as detailed it is possible while you fill out your profiles.
- Additional media e.g. videos, testimonials, etc.
- Alternate phone number
- Attributes
- Brands offered
- Business description
- Business name
- Categories
- Certifications
- Images of the products/services that you provide
- Payment options
- Phone number
- Physical address
- Social profiles
- Tagline
- Website
You can also increase the visibility of your business even further by including a few blogs, articles, news information about your company on the BusyFox website.